Short Hills Aviation
Short Hills Aviation is a private charter and aircraft management company serving the greater New York and New Jersey area.
Short Hills Aviation experienced a surge in demand for their private charter services amidst the pandemic. However, their current brand fell short of conveying the high-quality experiences they offered. To take advantage of this business opportunity, they required an elevated identity and marketing website to align with their luxury services and cater to their intended audience.
I.
Inspired by the marking aids (lines) on aircraft runways, the SHA monogram aims to establish the brand’s essence of quality and integrity. The H in the monogram also resembles an abstract biplane silhouette.
II.
The brand identity combines Sweet Sans, a modern and versatile sans-serif font, with a rich color palette to achieve a polished and timeless look.
