Lightmatter
Lightmatter designs, develops, and ships software products for health, HCIT, and wellness companies.
As a Visual Designer, my task was to create distinct illustrations for every article written by the leadership team. Additionally, I had the unique opportunity to develop the agency's new insights blog using Webflow CMS.
I.
Throughout the illustration process, I collaborated with Julian Zaráte (Creative Director) through ideas, sketching, and iterative revisions to achieve the final vision.
II.
I enjoyed the freedom to experiment with various illustration styles. I primarily used Procreate for sketching and depending on the brushes required, chose between Procreate, Illustrator, or Photoshop.
III.
Building and launching the agency's CMS-driven blog was a huge win for the team. Webflow's editor-system streamlined the process for leadership to add new content to the blog, resulting in more shared articles on LinkedIn and increased website traffic.
IV.
In a UX update, I added a sticky table of contents for readers to navigate to points of interest. On mobile devices, the table of contents functions as a drop-down accordion.
