Somn
Somn is a sleep coaching app that leverages behavioral insights, health metrics, and CBT principles to improve sleep hygiene and outcomes.
As an early-stage startup, Somn needed to establish a visual identity to give structure to their product and attract new partnerships.
I.
Inspired by a young sheep's natural ability to sleep quickly, the logo aims to set a wholesome tone with a peaceful lamb mascot.
The sleeping lamb's silhouette forms an abstract profile of a brain to reinforce the positive effects of CBT on human habits / the brain.
II.
The full identity is expressed with a friendly typography choice and dark UI color palette. I carefully optimized the branding colors for the product application. Color variations were created to emphasize depth in the app's dark UI.
III.
The logo's silhouette is used as a graphic device, called the "thought cloud," to represent positive change resulting from improved sleep hygiene.
