Cofertility
Cofertility is making egg-freezing and third-party reproduction more accessible for all. Their platforms, Freeze by Co and Family by Co, enable women to freeze their eggs affordably and families to pursue ethical donor matching, respectively.
Cofertility approached Lightmatter looking to create a scalable and robust marketing website to supplement their MVP launch, based on an updated brand system.¹
In order to manage the strict 7-week timeline, the project prioritized the creation of re-usable components to build and manage their website across the three platforms: Cofertility, Freeze by Co, and Family by Co.
I.
Cofertility's ecosystem offers anyone—at any stage of life— the access and confidence to make the fertility choices that are best for them.
Each fertility platform uses a distinct combination of rich colors from the Cofertility eco-system.
Built in Webflow using components and styled with Finsweet's Client-First framework for the quickest and most efficient build workflow.
Webflow's native benefits combined with the client-first class organization system allows the Cofertility team to manage their site with speed and flexibility today – no (traditional) developers required.
II.
Each platform's "Learn" center hosts a library of articles covering egg freezing, egg donation, and fertility health.
Powered by Webflow CMS, with over 16 custom fields to create and modify posts with ease.
III.
I worked closely with the Co team to optimize their website for SEO within Webflow's native features, which included correct semantic tags, hierarchical headings, optimized .webp images, and more.
Cofertility launched their new site and MVP on October 18, 2022. The project's success led to further work with Lightmatter agency.
